Marketing Strategy of '' Essay by Primo

Marketing Strategy of ''
A discussion of when strategic competition is more appropriate than team cooperation.
# 7638 | 670 words | 2 sources | MLA | 2002 | US
Published on Nov 04, 2003 in Business (Companies) , Business (Marketing)

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This paper discusses the marketing strategy of Herbal Advisor by doing a study on which method is best for this company. The study reveals how strategic competition proves to be more effective than team cooperation in achieving the company's targets.

From the Paper:

"Every team member's initial assignment was to generate as many "specific" search terms as possible from every unique product name for paid submissions in, and which were two of the main search engines where the company's Web Marketing was done. Through the help of ADManagerTM - a state-of-the-art Tracking System of the company, every PME could monitor the revenue generated from each search term, as well as the advertising cost incurred thereon, specifically in each search engine."

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APA Format

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"Marketing Strategy of ''" 04 November 2003. Web. 26 March. 2023. <>