Marketing Strategy of 'HerbalAdvisor.com' Essay by Primo
Marketing Strategy of 'HerbalAdvisor.com'
$19.95 Buy and instantly download this paper now
This paper discusses the marketing strategy of Herbal Advisor by doing a study on which method is best for this company. The study reveals how strategic competition proves to be more effective than team cooperation in achieving the company's targets.
From the Paper:"Every team member's initial assignment was to generate as many "specific" search terms as possible from every unique product name for paid submissions in Overture.com, and Google.com which were two of the main search engines where the company's Web Marketing was done. Through the help of ADManagerTM - a state-of-the-art Tracking System of the company, every PME could monitor the revenue generated from each search term, as well as the advertising cost incurred thereon, specifically in each search engine."
Cite this Essay:
Marketing Strategy of 'HerbalAdvisor.com' (2003, November 04) Retrieved March 26, 2023, from https://www.academon.com/essay/marketing-strategy-of-herbaladvisor-com-7638/
"Marketing Strategy of 'HerbalAdvisor.com'" 04 November 2003. Web. 26 March. 2023. <https://www.academon.com/essay/marketing-strategy-of-herbaladvisor-com-7638/>