Marketing Research and Strategy
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This paper define market research and market strategy. The author discusses the purpose of marketing research. The paper assesses the importance of this research in relation to the organization's marketing strategy and tactics.
From the Paper:"Marketing research involves the process of systematically gathering recording analyzing and using data relating to the sale of goods and services. An alternative definition of marketing research is that it is a process of gathering and analyzing data pertaining to a company's market customers and competitors with the specific goal of using data to improve marketing decisions. Marketing research ultimately affects the decision-making process. John Graham in "American Salesman" writes that marketers can play a critical role in the success of ..."
Cite this Essay:
Marketing Research and Strategy (2004, December 01) Retrieved August 08, 2020, from https://www.academon.com/essay/marketing-research-and-strategy-72465/
"Marketing Research and Strategy" 01 December 2004. Web. 08 August. 2020. <https://www.academon.com/essay/marketing-research-and-strategy-72465/>