Marketing's Relationship with Ethics and Total Quality Management
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This paper begins with a discussion of the relevance of ethics and social responsibility to both marketing and operations activities. The author looks at theories used to make ethical decisions, and how the issues at stake are the environment and human quality of life. The writer then reviews the relationship between marketing and total quality management, which is used to amplify the effectiveness of an organization requiring absolute employee participation. The author looks at widely recognized key characteristics of TQM systems.
From the Paper:"Ethics and social responsibility have always been critical issues in both marketing and operations activities. However, recent accounting scandals and bankruptcies involving high profile and well-respected companies such as Enron, Global Crossing, PG&E, WorldCom and numerous others have renewed interest in ethics and social responsibility. Social responsibility is the concept that business is part of the larger society in which it exists and must therefore act in a way that not only advances the firm, but also serves the society. More than ever firms are being challenged to integrate social responsibilities in to their operations. Numerous firms now believe that social responsibility to be a lot more than granting money to community groups or volunteering their time to organizations - although these are both important ways that firms support the community."
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Marketing's Relationship with Ethics and Total Quality Management (2003, June 20) Retrieved March 02, 2021, from https://www.academon.com/essay/marketing-relationship-with-ethics-and-total-quality-management-28065/
"Marketing's Relationship with Ethics and Total Quality Management" 20 June 2003. Web. 02 March. 2021. <https://www.academon.com/essay/marketing-relationship-with-ethics-and-total-quality-management-28065/>