Marketing Ethics Essay by The Research Group

Marketing Ethics
Morality of advertising in legal industry, software industry & Wal-Mart department store.
# 12127 | 1,800 words | 7 sources | 1996 | US
Published on Jun 04, 2003 in Law (Business) , Advertising (Industry-Specific) , Ethics (General)

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From the Paper:

"This research examines marketing ethics in the legal industry, the software industry, and Wal-Mart. In the first two cases, larger firms use marketing ethics as an artificial concept to gain a competitive edge over smaller firms in their respective industries. In the final case, Wal-Mart uses marketing ethics as an artificial concept for promotional reasons in its fight for market share in the discount retail market. Each case highlights the relationship between operating in an oligopolistic or imperfect market and the use of ethics as an artificial concept.

Ethics is sometimes used as an artificial concept to gain a competitive advantage. The question to examine involves the circumstances that make business people and business institutions act in unethical-ways. What are the underlying circumstances or market environments in which firms try to use "'ethics" as..."

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