Marketing e-Health Services Essay by BrainC

Marketing e-Health Services
This paper discusses the marketing of health services, particularly men's health products and, notably, "generic Viagra" on the Internet.
# 53812 | 1,985 words | 7 sources | MLA | 2004 | US

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This paper relates that today, due to the advanced technologies, such as the World Wide Web, computer software, hardware, high-speed databases, and other turnkey systems, small companies, medium-size companies, and even individual entrepreneurs can market with ease their goods and services to just about any person in any city or country. The author points out that an entrepreneur or business of any size must know the market, how to use the Internet, how to brand the business, how to select vendors, and how to strategize based on country-of-origin. The paper stresses that, beyond just marketing Viagra-related products, the wise web marketer, with an eye towards global markets for health products, will want to offer other health-connected products, such as vitamins, supplements, women's health products, and even creative RN and physician advice columns.

Table of Contents
Strategic Positioning " What to Sell"
How Can These Companies Do This?
Consumer / Market Analysis and Targeting
Promotion Planning Branding the Product and Service
Entering Global Markets

From the Paper:

"Meanwhile, among the myriad of user-friendly Viagra-related Web sites the researcher locates in seconds is, which offers "generic Viagra online" for as little as $2.94 per 100-milligram tablet (when you buy in volumes of 100 pills). The Web site is very plain, featuring lots of white space, with a clip art line drawing of a young woman at the top ("Eve Smith") smiling. Compare that online price with the typical drug store price " based on a prescription from a doctor " and one finds that a 50-milligram Viagra (not generic, but the actual Pfizer product) in traditional drug stores ranges from $8 to $11 dollars per tablet."

Cite this Essay:

APA Format

Marketing e-Health Services (2004, November 28) Retrieved April 19, 2024, from

MLA Format

"Marketing e-Health Services" 28 November 2004. Web. 19 April. 2024. <>