Marketing Birth Control Products in China Essay by Neatwriter

This paper explains that, given the paramount position of fertility reduction, people in China must use a birth control method unless they have justified reasons; they do have a choice among a specified range of contraceptives. The author points out that contraception falls totally on the woman, the majority practicing family planning or using IUDs, with little demand for contraceptives, particularly among rural families. The paper states that family planning programs are controlled by the Ministry of Health; local councils and other organizations enforce family planning but will not over ride the dictates of the state government. Includes a table contrasting differences between Chinese and the Western culture and values.

Table of Contents
Market Audit and Competitive Analysis
Market Trends
The Market Potential
Penetration of Urban and Rural Markets
Product Uses
Consumer Buying Habits
Product Use Patterns
Product Feature Preferences
Major Problems to Product Acceptance
Distribution (Modes, Channels, Relationship Between Levels, Traditional System)
Regulatory Agencies
Government Treaties
Business Customs and Practices
Currency (Official, Popular Use, Exchange Restrictions)
Payment (Banks, Cash Transfers, Accepted Methods of Payment, Payment Restrictions)
Trade and Industry Organizations
Independent Foreign Policy, With Trade and Relations
Trends
Technology
Current Technology Available
Technological Skills of the Labor Force and General Population