Marketing and The Elderly Essay by The Research Group

Marketing and The Elderly
This paper examines selected demographic and marketing information on the elderly population in the United States: Income, assets, population and spending. Tables.
# 18887 | 1,125 words | 5 sources | 1991 | US
Published on Feb 25, 2003 in Business (Statistics) , Business (Marketing) , Aging (General)


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From the Paper:

"This research develops selected demographic and marketing information on the elderly population in the United States. For purposes of this research, elderly is defined as age 50 and older; however, the principal focus, where possible, is on the 65-74 year old age group.

Income
With respect to income levels of the elderly, the areas of interest are (1) household income, and (2) individual disposable income. Data pertaining to these factors are presented in the discussions which follow.

Household Income
Household income data for those persons aged 50 and older ... "

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