Marketing Essay by capital writers

A discussion on the methods used in direct marketing campaigns.
# 28608 | 1,617 words | 6 sources | MLA | 2002 | US
Published on Jun 30, 2003 in Business (Marketing) , Communication (General) , Advertising (General)

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This paper describes the benefits of direct marketing. Direct marketing includes six different methods, and the paper explains what each one is: direct selling; direct mail ads; direct mail catalogs; telemarketing; direct response ads and interactive electronic media. The paper includes actual examples of each of these methods. The writer believes that in today's marketplace, direct marketing is a highly effective means of getting ad messages direct to the customer or prospect to produce some type of immediate action.

From the Paper:

"Different companies organize their direct selling campaigns in different ways. For example, a company may operate on a one-to-one basis, in which a salesperson gives a personal sales pitch to a potential client, or it may operate on a part plan basis, in which products or services are demonstrated to a group of prospective customers by a salesperson.
Many companies find network marketing or multilevel marketing to be beneficial to their business."

Cite this Essay:

APA Format

Marketing (2003, June 30) Retrieved April 19, 2021, from

MLA Format

"Marketing" 30 June 2003. Web. 19 April. 2021. <>