Laptop India Essay by Master Researcher

An outline of the strategic framework for a public relations campaign for Laptop India.
# 89623 | 1,350 words | 0 sources | 2006 | US

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This paper provides the strategic framework for the public relations campaign for Laptop India and its
personal assistant product (PA). The PA is an innovative laptop product that is intended to undercut the expanding laptop market in terms of functionality price and portability. The PA will be launched according to a tactical public relations plan that is based on sponsorship, an open house, a press conference, direct mail, collateral and an intensive internet media blitz. The public relations campaign's objectives are two fold: 1) to introduce the company and its values to the Indian market where good relations are a must because that is where it is both designed and manufactured and 2) to introduce both the company and the product to Laptop India's home market which is North America. The total budget for the initial public relations campaign is $73,000.

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Laptop India (2006, December 01) Retrieved September 19, 2020, from

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"Laptop India" 01 December 2006. Web. 19 September. 2020. <>