Language of Advertising Essay by The Research Group

Language of Advertising
This paper discusses advertising, the seduction and manipulation of consumers through the written word: Symbols, color, status appeal, typeface, setting and implied messages.
# 18310 | 1,350 words | 4 sources | 1990 | US
Published on Mar 17, 2003 in Communication (Language and Speech) , Advertising (History)


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From the Paper:

"The use of advertising to sell products has been part of man's culture since the ancient times of Rome and Greece. Today it permeates society at all levels through the medium of print, radio, television, film, video and billboard, attempting to seduce and manipulate the consumer in order to secure or make a sale. The purpose of this paper will be to analyze just what is this specifically designed "language" of advertising, its effect on the buyer, and how it utilizes such elements as the written word, symbols, colors, status appeal, typeface, setting and implied messages,

The 1986-1987 Advertising Red Book lists 3562 advertising agencies in the United States.1 This figure includes the big ten New York agencies down to the two-person shops. All handle three elements within their business: client relations, creative ... "

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