L'Oreal Essay by The Research Group

This paper discusses the role of the field sales manager at L'Oreal cosmetics firm: Duties, staffing, quotas, territories, performance, training, firm's organization, success and communications.
# 21797 | 1,800 words | 5 sources | 1995 | US
Published on Mar 09, 2003 in Business (Companies) , Business (Marketing) , Business (Human Resources)

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From the Paper:

"L'Oreal is a world leader in the cosmetics market, with products in nearly every category. The company markets in nearly all types of retail outlets. The group's core product area is its haircare line (including L'Oreal, Garnier and Dop), which accounts for 51.6 percent of managed sales. The perfume and beauty division (including Lancome, Armani and Paloma Picasso) contributed 25.5 percent to sales in 1994 while cosmetics (Dercos, Vichy, Roche Posay) accounted for 8.4 percent of 1994 sales.. This research examines the critical role of the field sales manager in the L'Oreal organization, the various tasks that the field manager must perform, and the role that the field sales manager plays in the company's overall success.

L'Oreal has adopted a strategic orientation that is significantly different from its competitors in the health and ... "

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