Kmart v. Wal-Mart Essay by Master Researcher

Kmart v. Wal-Mart
This paper looks at Kmart versus Wal-Mart with regards to current and future trends.
# 88346 | 1,125 words | 5 sources | 2006 | US

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In this essay the writer discusses the current strategic profiles of both Kmart (Sears Holdings) and Wal-Mart. The writer maintains that since Kmart emerged from bankruptcy protection following its purchase by Lampert and his subsequent purchase of Sears, the combined entity has posted some solid financial gains considering the competitiveness of the market. Further, the writer points out that Wal-Mart is, of course, dominating the retail market across many segments and appears poised to mimic its home market success internationally.

From the Paper:

"Wal-Mart's operating and strategic vision is based on the original vision of Wal-Mart as propounded by Sam Walton; chiefly, "to improve the lives of everyday people by making everyday things more affordable". This vision is based on an operating mission to continue large-scale expansion initiatives in all markets but especially in international markets. The strategic objectives to act on these vision and mission imperatives are to: 1) open up to 530 new stores nationally and 2) open up to 165 locations internationally. In the United States Wal-Mart currently operates 1,353 Discount Stores, 1,713 Super centers, 85 Neighborhood Markets with a total selling space of approximately 60m square feet (Wal-Mart, 2005). With this kind of market penetration Wal-Mart has begun to saturate several markets and has found it ... "

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