KFC in Latin America Essay by ResearchRiter

KFC in Latin America
A case study on Kentucky Fried Chicken (KFC) in Latin America.
# 120624 | 1,000 words | 3 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (International) , Latin-American Studies (General)


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Description:

This case study addresses the challenges of international expansion and suggests where KFC should concentrate its expansion efforts, particularly in Mexico.

From the Paper:

"KFC faces a number of challenges in Latin America. KFC must determine how it should expand its restaurant base in Latin America, given the differences in consumer acceptance of the fast food concept, the intensity of competition and cultural differences and barriers. KFC also must consider in which countries it should establish subsidiaries that actively manage multiple restaurants in order to take advantage of synergies in purchasing operations and advertising. A county subsidiary could only be justified by KFC if it had a large..."

Cite this Essay:

APA Format

KFC in Latin America (2008, December 01) Retrieved August 20, 2019, from https://www.academon.com/essay/kfc-in-latin-america-120624/

MLA Format

"KFC in Latin America" 01 December 2008. Web. 20 August. 2019. <https://www.academon.com/essay/kfc-in-latin-america-120624/>

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