KFC in Latin America
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This case study addresses the challenges of international expansion and suggests where KFC should concentrate its expansion efforts, particularly in Mexico.
From the Paper:"KFC faces a number of challenges in Latin America. KFC must determine how it should expand its restaurant base in Latin America, given the differences in consumer acceptance of the fast food concept, the intensity of competition and cultural differences and barriers. KFC also must consider in which countries it should establish subsidiaries that actively manage multiple restaurants in order to take advantage of synergies in purchasing operations and advertising. A county subsidiary could only be justified by KFC if it had a large..."
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KFC in Latin America (2008, December 01) Retrieved December 11, 2019, from https://www.academon.com/essay/kfc-in-latin-america-120624/
"KFC in Latin America" 01 December 2008. Web. 11 December. 2019. <https://www.academon.com/essay/kfc-in-latin-america-120624/>