Internet and the Automobile Industry
An analysis of the Internet strategies adopted by automobile companies in the changing business scenario.
# 8516 | 1,948 words | 16 sources | MLA | 2002 |
Published on Feb 03, 2003 in Business (Industries) , Business (Marketing) , Computer and Technology (Internet) , Advertising (Industry-Specific)
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This paper examines the changes in marketing strategies of automobile companies following the onset of the Internet revolution. The paper discusses the various advantages and disadvantages of using the Internet as a business tool and brings examples of various automobile industry websites to substantiate these issues.
From the Paper:"This idea of doing business was totally wrong, which is time and again being proved by the continuing accidents that companies are involved in, on the Information highway. Companies soon realized that the Internet should not be treated as a static global display board. On the contrary, what was needed was to tap the huge potential of the medium in information sharing. This change in focus is evident in the marketing strategies of many firms."
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