International Marketing Campaigns (IMC) Essay by premium papers

International Marketing Campaigns (IMC)
This paper discusses the ethical challenges in international marketing campaigns (IMC).
# 63648 | 860 words | 3 sources | APA | 2005 | US
Published on Feb 08, 2006 in Business (International) , Business (Marketing) , Ethics (General)

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This paper explains that, when developing an international marketing campaign (IMC) in a global and diverse competitive environment, one of the first challenges is that different nations across the world embrace different standards of ethical advocacy and regulate marketing and advertising in different ways. The author points out that taking advantage of a country's greater overall naivete or less stringent government regulations regarding the divulging of information, such as cigarette warning labels, might be effective marketing but hardly ethical. The paper relates that a country, which is tolerant of its own national corporations' foibles, might be less tolerant of a United States company engaged in similar practices.

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International Marketing Campaigns (IMC) (2006, February 08) Retrieved December 01, 2020, from

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"International Marketing Campaigns (IMC)" 08 February 2006. Web. 01 December. 2020. <>