Integrated Marketing Communications Essay by The Research Group

Integrated Marketing Communications
This paper examines marketing communications global use of Integrated Marketing Communications IMC.
# 72480 | 675 words | 1 source | APA | 2004 | US
Published on Dec 01, 2004 in Business (Companies) , Business (Marketing) , Communication (General)

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This paper defines integrated marketing communications (IMC). The author points out the use of integrated marketing communications to help coordinate and add collaboration to marketing communications international marketing. The paper states that the overall purpose to increase revenues.

From the Paper:

"Nabisco, Inc. is an international manufacturer of biscuits, snacks and other premium food products with global revenues of ... billion. With three subsidiaries and employees in ... countries, integrated marketing communications IMC has become increasingly important for Nabisco to enhance its long-term relationships with customers instead of focusing on one-time transactions, As the Director of Sales Systems at Nabisco, Inc., Ray Paul maintains, "Using current messaging and collaboration technologies to ensure efficient customer and distributor-driven communication is an integral ingredient in ensuring we meet our customers needs.""

Cite this Essay:

APA Format

Integrated Marketing Communications (2004, December 01) Retrieved October 03, 2022, from

MLA Format

"Integrated Marketing Communications" 01 December 2004. Web. 03 October. 2022. <>