Integrated Marketing Communications Essay by premium papers

Integrated Marketing Communications
This paper discusses the Integrated Marketing Communications (IMC) at the Ford Motor Company.
# 63787 | 1,035 words | 6 sources | MLA | 2005 | US
Published on Feb 12, 2006 in Business (Marketing) , Computer and Technology (Internet) , Communication (General)


$19.95 Buy and instantly download this paper now

Description:

This paper explains that Integrated Marketing Communication (IMC) is a present day marketing concept, which is devised to integrate all aspects of marketing communication, such as advertisement, sales promotion, public relations, internet and direct marketing, instead of developing and executing each area in isolation. The author points out that a fully IMC campaign was unveiled by Ford during the launching of 'Mercury', a North American brand of the company with the slogan "New Doors Opened", which featured the liveliness of the Mercury brand in the routine discoveries of modern life. The paper relates that Ford is delivering marketing communications to the Internet customers through Ford.com, the web portal of Ford Motors, (1) to buyers facilitating the consumers to buy and configure their vehicles, (2) to dealers by assisting in the growth of relationship between the customer and local dealers and (3) to Ford owners connection as a method of cultivating customer relationship.

Cite this Essay:

APA Format

Integrated Marketing Communications (2006, February 12) Retrieved October 03, 2022, from https://www.academon.com/essay/integrated-marketing-communications-63787/

MLA Format

"Integrated Marketing Communications" 12 February 2006. Web. 03 October. 2022. <https://www.academon.com/essay/integrated-marketing-communications-63787/>

Comments