"Inside Prime Time" by Todd Gitlin Essay by The Research Group

"Inside Prime Time" by Todd Gitlin
A summary and analysis of the1983 work on the power and politics behind prime-time TV programming.
# 19040 | 1,350 words | 1 source | 1991 | US
Published on Mar 02, 2003 in Communication (Television) , Literature (General)


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From the Paper:

"The purpose of this paper is to analyze and summarize the book, Inside Prime Time, by Todd Gitlin.


In general, this book is a fascinating look at the inside workings of prime time network television. The author is concerned with the power, politics, and the nature of the decision-making process governing prime time TV. Gitlin is especially interested in the logic (or illogic) of network decision making, and is curious about what attention network executives really give to ratings and program tests, and what discretion remains to them once all the numbers are counted and deployed. The question of how network executives read public moods and political swings is also on the author's mind. Why do network programmers imitate themselves? What difference, if any, does it make who occupies the executive suites, or the studios..."

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