IBM: Maintaining Market Share Essay by The Research Group

IBM: Maintaining Market Share
A 1993 analysis of IBM discussing reorganization, organizational restructuring, current conditions, alternatives and recommendations.
# 19817 | 2,250 words | 15 sources | 1993 | US
Published on Feb 26, 2003 in Business (Companies) , Business (Marketing) , Computer and Technology (General)

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From the Paper:


International Business Machines (IBM) was the leading office machine and computer business in the world, but in recent years it has encountered stiff competition. The company achieved its position in terms of office machines such as typewriters before also cornering the mainframe business computer sector. The company followed the trend toward personal computers and achieved a certain position in that realm as well, but its preeminence in all fields was challenged with the ascension first of Apple Computer and then of a variety of companies making IBM-clones that delivered the same power and features at a lower price. As a result, the company set out to reorganize and to downsize in order to be more competitive. Recent reports show that this effort has been unsuccessful, and the company now faces further changes if it ..."

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