(IBM) International Business Machines Essay by capital writers

(IBM) International Business Machines
This paper traces, in detail, the history of the global giant, IBM, and discusses a strategy for future growth.
# 29158 | 2,295 words | 18 sources | MLA | 2002 | US
Published on Jul 16, 2003 in Business (Companies) , Business (Management) , Business (Marketing)


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Description:

This paper explains that IBM started in 1911 as the Tabulating Machine Company, which had the technology for Punch Card Tabulating Machine that used electric current passing through holes in a punched card to keep running totals. The paper states, in 1924, the name was changed to International Business and the company continued to grew because of many acquisition. The author points out that IBM is a company that is strongly influenced by the thinking of its top management and is very good at product development but not so good at marketing the product. The author feels that IBM cannot fight in this market because they are too big and overweight.

From the Paper:

"Traditionally, IBM has been a turnkey solution provider, reselling PCs made by others under contract for them. This has always been a conservative company with a tradition of always being on the extreme right side of the law, paternalistic in the approach to employees. It is a good option when things are good for you, but when you are fighting in a highly competitive market can you be that slow? IBM is trapped in a market that is not to its advantage. In 2000, the chief of IBM pledged that restructuring of IBM's business will lead to more sales of new corporate hardware, but it was a failure in 2000. In the same interview, Gerstner said that its PC division has to be revamped. The company will have to cut costs on commercial desktops; otherwise the company cannot make money on these products. "This week has seen an event that hasn't happened in over a decade -- an IBM profits warning. Ten years ago, Big Blue was sinking fast and it was only the arrival of the now almost legendary Lou Gerstner into the CEO's chair that saved the company. Gerstner was always going to be hard act to follow; he managed to turn around the product oriented behemoth that IBM had become, into the e-business oriented, services giant that we know today.? IBM has revealed that the hard disk business has lost more than $500 million last year, and decided to sell off its business to Hitachi. This is expected to give IBM some $2 billion."

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(IBM) International Business Machines (2003, July 16) Retrieved April 19, 2021, from https://www.academon.com/essay/ibm-international-business-machines-29158/

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