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From the Paper:"Introduction
IBM is the world’s dominant manufacturer of mainframe computers and is also a major supplier of minicomputers, computer peripheral equipment, personal computers, networking products and system software. IBM has engineered a successful earnings turnaround in recent quarters, fueled by a substantial expense reduction and an improving sales trend. The company, which once provided the standard by which other computers were measured, has seen difficult times in recent years, and has undertaken severe measures to improve its performance. This research examines the company’s strategic planning in the short and long term, and the company’s outlook for the near future.
Review of Strategy
The company’s mission is to provide high-quality computers, computer peripherals and..."
Cite this Essay:
IBM (2003, February 23) Retrieved May 25, 2020, from https://www.academon.com/essay/ibm-21064/
"IBM" 23 February 2003. Web. 25 May. 2020. <https://www.academon.com/essay/ibm-21064/>