IBM Essay by The Research Group

IBM
The company's strategic planning, long-term goals, annual objectives, functional strategies, organization and recommendations.
# 21064 | 2,250 words | 5 sources | 1994 | US
Published on Feb 23, 2003 in Business (Companies) , Business (Marketing)


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From the Paper:

"Introduction
IBM is the world’s dominant manufacturer of mainframe computers and is also a major supplier of minicomputers, computer peripheral equipment, personal computers, networking products and system software. IBM has engineered a successful earnings turnaround in recent quarters, fueled by a substantial expense reduction and an improving sales trend. The company, which once provided the standard by which other computers were measured, has seen difficult times in recent years, and has undertaken severe measures to improve its performance. This research examines the company’s strategic planning in the short and long term, and the company’s outlook for the near future.


Review of Strategy
The company’s mission is to provide high-quality computers, computer peripherals and..."

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