Household Demand Essay by ABCs

Household Demand
A review of household behavior and consumer choice based upon the micro-economic principles of supply and demand.
# 111283 | 1,229 words | 4 sources | APA | 2009 | US
Published on Jan 15, 2009 in Economics (Inflation) , Economics (General)

$19.95 Buy and instantly download this paper now


The paper discusses how the traditional economic model of household income and consumer choice is based upon the microe-conomic principles of supply and demand. The paper highlights that in this classical paradigm, household demand is made up of the two basic components of desire and ability. Ability to buy is based on the household's net income and desire is based upon the utility derived from the allocation of that income. The paper explains how utility "is a measure of pleasure or happiness." The paper further explains this phenomena by showing that utility diminishes with the quantity purchased and that a good example of this is that if we have high oil prices the resultant high food prices drive up the cost of living. As the price of gas goes up, demand for complementary goods, like gas-guzzling vehicles goes down, all resulting in a decrease of expendable income.

From the Paper:

"Although economists allow for certain modes of irrationality, such as the 'diamond' effect, or how scarcity drives up price and demand for a non-necessary good, in contrast to the lower price of water, consumer irrationality often exceeds such bounds. To take a non-U.S. example, in Japan, a country that used to be one of the most self-supporting economies on the face of the earth, today, "the typical Japanese breakfast today includes toast made from imported wheat, ham from pigs that eat imported grain and eggs from chickens that eat grain."

Sample of Sources Used:

  • Bajaj, Vikas. (14 Mar 2008). "Economy hammered by toxic blend of ailments." The New York Times. Retrieved 5 May 2008 at
  • Case Karl E. & Ray C. Fair. (2003). Principles of Economics. Companion Website to 7th Edition. Prentice Hall. Retrieved 5 May 2008 at,8233,2030663-,00.html
  • Haughney, Christine & Eric Konigsberg. (14 Apr 2008). "Despite tough times, ultrarich keep spending." The New York Times. Retrieved 5 May 2008 at
  • Hiroko Tabuchi. (9 Apr 2008). "World News: In Japan, consumers' changing tastes lead to import dependence." Wall Street Journal. p. A.11. Retrieved 5 May 2008 from Wall Street Journal database. (Document ID: 1458917691).

Cite this Essay:

APA Format

Household Demand (2009, January 15) Retrieved April 23, 2024, from

MLA Format

"Household Demand" 15 January 2009. Web. 23 April. 2024. <>