Home Depot Essay by supercalifragilistic

Home Depot
This paper discusses Home Depot, the giant do-it-yourself home improvement chain, which is the largest in the U.S.A. with more than 355,000 employees and 2,114 stores.
# 98038 | 1,195 words | 6 sources | APA | 2007 | US
Published on Sep 05, 2007 in Business (Companies) , Business (Marketing)

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This paper explains that Home Depot is a customer driven company known for its excellent customer service, helpful employees, professional clinics and in-store clinics, which build lasting relationships with customers by helping them solve their problems. The author points out that Home Depot's prices run 20 to 30 percent below those of local hardware stores; however, there are certain categories in which it charges premium prices such as home construction supplies. The paper reports that Home Depot has entered successfully the Canadian and Mexican markets, has acquired an already established Chinese home improvement retailer, The Home Way, and is evaluating major European markets and other countries.

Table of Contents:
Target Market
Pricing Strategy
International Presence
Marketing Strategy

Sample of Sources Used:

  • 'Home Depot purchases China's Home Way',(2006). Retrieved on Sunday March 11, 2007 from Website:http://www.retailnet.com/story.cfm?ID=33396
  • Howard, T. (2002). Home Depot ads get personal. Retrieved on Sunday March 11, 2007 from USA Today Website:http://www.usatoday.com/money/advertising/adtrack/2002-12-08-depot_x.htm
  • 'Lowe's'. Retrieved on Sunday March 11, 2007 from Wikipedia Encyclopedia Website:http://en.wikipedia.org/wiki/Lowe's
  • 'Home Depot'. Retrieved on Sunday March 11, 2007 from Wikipedia Encyclopedia Website:http://en.wikipedia.org/wiki/Home_Depot
  • 'Home Depot details strategy for 2007'. (2007). Retrieved on Sunday March 11, 2007 from Atlanta Business Chronicle Website: http://www.bizjournals.com/atlanta/stories/2007/02/26/daily19.html?from_rss=1

Cite this Essay:

APA Format

Home Depot (2007, September 05) Retrieved September 18, 2020, from https://www.academon.com/essay/home-depot-98038/

MLA Format

"Home Depot" 05 September 2007. Web. 18 September. 2020. <https://www.academon.com/essay/home-depot-98038/>