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This paper discusses what is meant by a global strategy. Theauthor describes the organizational functions for a retail superstore to be opened in the United Kingdom by a U.S. based company. The paper examines the issues of 1) human resources management (HRM) and cultural factors, 2) supply chain management, 3) information technology (IT) and 4) Research and development (R & D).
From the Paper:"According to James Cooke writing in "Logistics Management andDistribution Report", a company usually first tries to gain a foothold in a foreign market by selling goods that it has exported into that country. Normally, only after a company is generating sufficient sales revenues to be convinced that the foreign operation has a reasonable chance to be profitable will it invest more money, Cooke writes that companies normally try to generate what he refers to as a critical mass of demand before fully committing to the ..."
Cite this Essay:
Global Strategy (2004, December 01) Retrieved July 08, 2020, from https://www.academon.com/essay/global-strategy-71937/
"Global Strategy" 01 December 2004. Web. 08 July. 2020. <https://www.academon.com/essay/global-strategy-71937/>