Global Strategy Essay by The Research Group

Global Strategy
This paper explores global merchandizing strategies.
# 71937 | 1,575 words | 9 sources | APA | 2004 | US
Published on Dec 01, 2004 in Business (Companies) , Business (International) , Business (Management)

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This paper discusses what is meant by a global strategy. Theauthor describes the organizational functions for a retail superstore to be opened in the United Kingdom by a U.S. based company. The paper examines the issues of 1) human resources management (HRM) and cultural factors, 2) supply chain management, 3) information technology (IT) and 4) Research and development (R & D).

From the Paper:

"According to James Cooke writing in "Logistics Management andDistribution Report", a company usually first tries to gain a foothold in a foreign market by selling goods that it has exported into that country. Normally, only after a company is generating sufficient sales revenues to be convinced that the foreign operation has a reasonable chance to be profitable will it invest more money, Cooke writes that companies normally try to generate what he refers to as a critical mass of demand before fully committing to the ..."

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MLA Format

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