General Electric Essay by The Research Group

General Electric
An examination of their short-term (1994-1997) strategy. Includes segmentation, finances, products, TV stations, power generation, capital services and outlook. Chart.
# 21220 | 1,125 words | 4 sources | 1994 | US
Published on Mar 25, 2003 in Business (Companies)


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From the Paper:

"Incorporated in 1892, General Electric (GE) has grown from its initially small beginnings to one of the world's largest companies, with sales in 1993 totaling more than $59 billion and nearly a quarter of a million employees.. The company is diversified into a handful of major business areas: capital services, aircraft engines, appliances, industrial/power systems, broadcasting and lighting. GE is one of the nation's most important businesses because of the importance of its various business segments to key areas of the economy. This research examines GE's short-term strategy (1994-1997).


The company's operations can be broken down according to type of business: technology, service and manufacturing. Technology business include military and commercial aircraft engines, technical products and services, pore systems associated with..."

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