Fear as an Advertising Tactic Essay by Calwriter

Fear as an Advertising Tactic
A look at the concept of fear as an advertising tactic through a review of "Media Mythmakers" by Benjamin Radford.
# 54064 | 871 words | 2 sources | APA | 2004 | US
Published on Dec 12, 2004 in Business (Marketing) , Literature (General) , Advertising (General)

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This paper examines how, although there have been many concerns about the sheer volume of advertising in all forms of media from as long as it has been in existence, the relatively new and growing trend of using health-related fears to sell products is particularly alarming. It looks at how it is this trend that Benjamin Radford mentions in his book, "Media Mythmakers", that actually ?threatens? to manipulate consumers to the detriment of society as a whole.

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APA Format

Fear as an Advertising Tactic (2004, December 12) Retrieved January 24, 2022, from https://www.academon.com/essay/fear-as-an-advertising-tactic-54064/

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"Fear as an Advertising Tactic" 12 December 2004. Web. 24 January. 2022. <https://www.academon.com/essay/fear-as-an-advertising-tactic-54064/>