Ethics in Advertising Essay by Master Researcher

Ethics in Advertising
This paper provides a discussion and exploration into the subject matter of ethics in advertising.
# 84209 | 1,575 words | 4 sources | 2005 | US
Published on Dec 01, 2005 in Communication (General) , Advertising (General) , Ethics (General)

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This paper explores the issue of ethics in business advertising. Specifically, this paper looks at the problem that unethical or manipulative advertising can present to vulnerable consumers. The writer discusses that on one hand, many people feel that advertisers should not be afraid to aggressively market products so long as they do not out-and-out dissemble. The writer shows that on the other hand, there are those that feel that corporations need to carefully weigh beforehand the possible social effects of a particular marketing campaign.

From the Paper:

"The matter of whether or not certain kinds of advertising are morally wrong is an interesting issue - and a vitally important one. As our society becomes increasingly inundated with ever more sophisticated advertising, it behooves people to examine the kinds of advertising pervading our society; it also prompts the asking of many questions. To begin with, are some types of advertising morally wrong? If so, what ethical principles do they violate? These are critical questions and they demand answers."

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