eBay Essay by The Research Group

An examination of eBay's marketing strategy
# 70686 | 1,840 words | 11 sources | MLA | 2004 | US
Published on Dec 01, 2004 in Business (Marketing) , Computer and Technology (Internet)

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This paper examines eBay's marketing strategy and how that strategy dovetails into the company's larger long-term strategic plans. The author explores the company's mission to provide a global trading platform. It also discusses its success in the "New Economy" and problems the company faces.

From the Paper:

"eBay would seem to have realized the goal of a perfect market where buyers and sellers have access to perfect information about other buyers, sellers and merchandise. Because eBay charges a small fee relative to ..."

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APA Format

eBay (2004, December 01) Retrieved May 08, 2021, from https://www.academon.com/essay/ebay-70686/

MLA Format

"eBay" 01 December 2004. Web. 08 May. 2021. <https://www.academon.com/essay/ebay-70686/>