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This paper examines eBay's marketing strategy and how that strategy dovetails into the company's larger long-term strategic plans. The author explores the company's mission to provide a global trading platform. It also discusses its success in the "New Economy" and problems the company faces.
From the Paper:"eBay would seem to have realized the goal of a perfect market where buyers and sellers have access to perfect information about other buyers, sellers and merchandise. Because eBay charges a small fee relative to ..."
Cite this Essay:
eBay (2004, December 01) Retrieved May 08, 2021, from https://www.academon.com/essay/ebay-70686/
"eBay" 01 December 2004. Web. 08 May. 2021. <https://www.academon.com/essay/ebay-70686/>