E-Marketing Essay by CalDR
E-Marketing
An insight into the concepts of E-marketing and its use at Dresser-Rand.
# 30202
| 1,960 words
| 5 sources
| MLA
| 2002
| 
Published
on Aug 28, 2003
in
Business
(Companies)
, Business
(Marketing)
, Computer and Technology
(Internet)
, Computer and Technology
(Technology)
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Description:
This paper examines how e-marketing has become an essential part of the marketing strategies for corporations around the globe and how organizations must find innovative ways to market their products through the technologies of the 21st century. It discusses the integration of e-marketing strategies into the overall marketing plan of Dresser-Rand which sells parts and energy solutions for the compressor industry. It focuses on understanding e-marketing and looks at how segmentation and positioning strategies will affect the marketing and media mix.
Outline
Introduction
Dresser-Rand
Understanding E-Marketing
Segmentation and Positioning Strategies
Affect of Segmentation and Positioning Strategies on the Marketing and Media Mix
Conclusion
Outline
Introduction
Dresser-Rand
Understanding E-Marketing
Segmentation and Positioning Strategies
Affect of Segmentation and Positioning Strategies on the Marketing and Media Mix
Conclusion
Cite this Essay:
APA Format
E-Marketing (2003, August 28)
Retrieved December 02, 2023, from https://www.academon.com/essay/e-marketing-30202/
MLA Format
"E-Marketing" 28 August 2003.
Web. 02 December. 2023. <https://www.academon.com/essay/e-marketing-30202/>