E-Marketing Essay by CalDR

An insight into the concepts of E-marketing and its use at Dresser-Rand.
# 30202 | 1,960 words | 5 sources | MLA | 2002 | US

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This paper examines how e-marketing has become an essential part of the marketing strategies for corporations around the globe and how organizations must find innovative ways to market their products through the technologies of the 21st century. It discusses the integration of e-marketing strategies into the overall marketing plan of Dresser-Rand which sells parts and energy solutions for the compressor industry. It focuses on understanding e-marketing and looks at how segmentation and positioning strategies will affect the marketing and media mix.

Understanding E-Marketing
Segmentation and Positioning Strategies
Affect of Segmentation and Positioning Strategies on the Marketing and Media Mix

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APA Format

E-Marketing (2003, August 28) Retrieved December 02, 2023, from https://www.academon.com/essay/e-marketing-30202/

MLA Format

"E-Marketing" 28 August 2003. Web. 02 December. 2023. <https://www.academon.com/essay/e-marketing-30202/>