Disney Parks Essay by The Research Group

Disney Parks
History & development of Disneyland, Disney World, Epcot Center. Examined in terms of features, promotion, employee policies, customer relations and tours.
# 20544 | 1,800 words | 9 sources | 1993 | US
Published on Feb 25, 2003 in Business (Companies)


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From the Paper:

" In July 1955, a new amusement park opened 30 miles south of Los Angeles, California. Named for its owner, the park ushered in a new era of family entertainment and revitalized the amusement park industry. Walt Disney referred to Disneyland not as an amusement park, but as a "theme" park. Like its carnival-derived predecessors, visitors to Disneyland bought tickets for the various rides
(called "attractions" at the park). The parks that Disney operates (in Florida, Tokyo and France, in addition to California) are anything but simple, and each carries a high level of value for visitors. This research examines the Florida parks, the characteristics which render them unique, and plans for the future at these parks.
Initially, Disney was unable to obtain financing for his first amusement park. He put up his own money, gained from a.."

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