Descartes and Advertising Essay by The Research Group

Descartes and Advertising
This paper studies Descartes from the point of view of advertising.
# 74093 | 1,575 words | 6 sources | MLA | 2004 | US
Published on Dec 01, 2004 in Advertising (General) , Philosophy (General)

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This article examines the way in which Descartes has become incorporated into popular culture in a number of ways. The writer discusses the way how Descartes and his philosophy has influenced advertising. The writer describes that this is a process that has tended to distort the essentials of Descartes' philosophy.

From the Paper:

"Despite the fact that Rene Descartes has fundamentally influenced modern Western culture and traditions, people are relatively unaware of the nature of his contributions. As has been the case with other great Western artists and thinkers, Descartes has become commodified. People only know about his philosophy to the extent that he has been successfully used to sell things: either the idea of philosophy itself or some product. Just as the Mona Lisa seems at this point to have been used to sell nearly everything, Descartes' declaration that I think ... "

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