Customer Service in Banking
Outlines the concept of customer service in the banking industry, focusing on China and the United States.
# 30221 | 2,390 words | 5 sources | APA | 2002 |
Published on Aug 31, 2003 in Business (Finance, Investment and Banking) , Business (Industries) , Business (Management) , Business (Consumer Behavior) , Asian Studies (General)
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From both the management's and the customer's point of view, customer service is a component of a business that is needed by both the deliverer and the user. The paper discusses the concept of customer service and how this concept changes in a global environment, taking the international banking industry as an example. The paper shows that a bank in the US would have to operate differently in China, as it would have to be more attune to the needs of the Chinese consumers rather than the American customers, even though its base and corporate governance is American. The paper discusses Christopher Earley and Miriam Erez's book "The Transplanted Executive" which explores the issue. The paper also shows how most banking organizations base their plans and strategies on three tiers: Coordination Tier, Boundary Tier and Customer Tier.
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Customer Service in Banking (2003, August 31) Retrieved February 23, 2020, from https://www.academon.com/essay/customer-service-in-banking-30221/
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