This paper looks at the crisis of car tires blowing out while drivers are on the road and how the company Bridgestone/Firestone were accused of this crime. This paper shows the company's unwillingness to accept blame for road deaths.
# 23950 | 1,250 words | 3 sources | MLA | 2002 |
Published on Apr 15, 2003 in Business (Companies) , Business (International) , Business (Management) , Ethics (General)
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This paper looks at Bridgestone/Firestone's flat out refusal to accept blame for their part in any road deaths. The writer shows how corporate America feels more affianced to its internal stakeholders than to the consumer public. It follows with an example of a high profile trial where they consistently denied they had any responsibility for any damages. The writer concludes by showing that their policies and crisis management strategies not only cost the company its reputation but also result in permanent loss of consumer loyalty.
From the Paper:"Firestone doesn't know a thing about good crisis management. Its policy of denying its obvious faults has decreased consumer's trust in the company or its products for that matter. It is important nowadays to understand that consumers are not interested in big names only, they also want to be assured that the company indeed cares about all the stakeholders involved. Firestone's employees have suffered tremendously from the recall and from its various errors as jobs were slashed in the United States and stock prices tumbled. The community and society on the whole suffered because one firm refused to own up and thus delayed tire recall."
Cite this Essay:
Crisis Management (2003, April 15) Retrieved April 18, 2021, from https://www.academon.com/essay/crisis-management-23950/
"Crisis Management" 15 April 2003. Web. 18 April. 2021. <https://www.academon.com/essay/crisis-management-23950/>