Crisis Communications Plan Essay by Master Researcher

The paper explains how a crisis communications plan is a vital aspect of virtually any business. The paper discusses that this plan is a companion to the crisis plan that is put into effect after a crisis has taken place; therefore, one aspect of this plan is to calm a heightened situation with reasoned thinking. The paper adds that a second aspect of the plan, however, is to strategize a process that will be put into force when such an event occurs. The paper shows how a crisis communications plan in that aspect can provide access to critical thinking and swift action at a time when such things are difficult, if not impossible.