Corporate Negative Publicity
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From the Paper:" This paper is an examination of the ways in which companies deal with the effects of negative publicity. Negative publicity can be such a devastating situation for a business to face that an entire branch of public relations has arisen in the effort to anticipate potential problems and provide a plan of action to deal with them. "Crisis management" has become as vital to a corporate business plan as a long-term financial program. However, no matter how exhaustive the plan or how imaginative the possible scenarios, most companies are simply unable to anticipate every possible crisis they might face. Johnson & Johnson, for instance, could not have guessed that someone might decide to put poison in a few random capsules of Tylenol, while Procter and Gamble never considered the fact that their original, turn-of-the century moon-and-stars logo might someday be.."
Cite this Essay:
Corporate Negative Publicity (2003, June 27) Retrieved April 19, 2021, from https://www.academon.com/essay/corporate-negative-publicity-13558/
"Corporate Negative Publicity" 27 June 2003. Web. 19 April. 2021. <https://www.academon.com/essay/corporate-negative-publicity-13558/>