Corporate Negative Publicity Essay by The Research Group

Corporate Negative Publicity
Examines ways firms manage crises in public relations. Examples such as Tylenol poisoning and the Intel bug. Provides recommendations.
# 13558 | 1,575 words | 4 sources | 1999 | US
Published on Jun 27, 2003 in Business (Management) , Sociology (Media and Society) , Business (General)

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From the Paper:

" This paper is an examination of the ways in which companies deal with the effects of negative publicity. Negative publicity can be such a devastating situation for a business to face that an entire branch of public relations has arisen in the effort to anticipate potential problems and provide a plan of action to deal with them. "Crisis management" has become as vital to a corporate business plan as a long-term financial program. However, no matter how exhaustive the plan or how imaginative the possible scenarios, most companies are simply unable to anticipate every possible crisis they might face. Johnson & Johnson, for instance, could not have guessed that someone might decide to put poison in a few random capsules of Tylenol, while Procter and Gamble never considered the fact that their original, turn-of-the century moon-and-stars logo might someday be.."

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