Coca-Cola Employee Motivation
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This paper provides a motivational profile of the Coca-Cola Company, identifying the methods it uses to motivate employees, such as selection, internal branding, team bonding. The paper addresses the impact of motivating employees on the company's bottom line.
From the Paper:"The impact of employee motivation on a company's bottom line is astounding. It has been estimated that "Over two thirds of customer attrition is attributable to bad employee attitudes and behaviors." (Goodman Yanovsky) Collier, Singh and Sobol cite a study in the "Journal of Marketing" on consumer trust that identified consumer trust as a strong determinant of consumer loyalty. The study found that such trust is dependent on employee behavior and employees' operational competence, benevolence and problem-solving orientation."
Cite this Essay:
Coca-Cola Employee Motivation (2008, December 01) Retrieved November 22, 2019, from https://www.academon.com/essay/coca-cola-employee-motivation-120721/
"Coca-Cola Employee Motivation" 01 December 2008. Web. 22 November. 2019. <https://www.academon.com/essay/coca-cola-employee-motivation-120721/>