Club Med Essay by The Research Group

Club Med
An examination of the Cruise line's evolution from singles to family orientation. Includes economics, marketing, travel agents, Mini Clubs and Baby Clubs.
# 21222 | 1,350 words | 6 sources | 1994 | US
Published on Feb 24, 2003 in Business (Companies) , Tourism (General)

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From the Paper:

"There was a time when the mention of Club Med conjured up visions of a tropical paradise where only singles vacationed. Not any more. Club Med is now the place to go for families with kids--whether for strolling the beaches or for frolicking in the surf (Birnbaum, 1989, p. 32). Indeed, Club Med is now the answer to parents who want a romantic vacation for themselves as well as fun activities to keep their children busy. For parents at the Club Med, there now is a great psychological freedom in knowing that one's children are taken care of by on-site child care (Culbreth, 1993, p. 26-29). What caused this drastic change in Club Med--from a singles orientation to a family orientation--will be explored in this research.

Club Med began over four decades ago, with just a few canvas tents scattered along a Majorcan beach--now there are more than..."

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