Cigarette Advertising Essay by The Research Group

Cigarette Advertising
Theoretical study of firm's corporate & social responsibilities in conflict. Discusses citizen pressure, ethics, health factors, legalities and economics.
# 17647 | 1,125 words | 10 sources | 1988 | US
Published on Feb 24, 2003 in Advertising (Industry-Specific) , Advertising (Tobacco) , Advertising (General)


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From the Paper:

" The purpose of this research is to analyze the ?Smoky Cigarette Company" case. The case concerns a decision, which must be made by the president of the firm. A citizen group has demanded that the company cease advertising, as an act of corporate social responsibility. The position taken in this analysis is that the company should not cease advertising.
CORPORATE SOCIAL RESPONSIBILITY


A strong interest in the concept of a social responsibility for business began developing in the early-1960s. At that time, Milton Friedman observed (...)"

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