Cigarette Advertising Essay by The Research Group

Cigarette Advertising
Theoretical study of firm's corporate & social responsibilities in conflict. Discusses citizen pressure, ethics, health factors, legalities and economics.
# 17647 | 1,125 words | 10 sources | 1988 | US
Published on Feb 24, 2003 in Advertising (Industry-Specific) , Advertising (Tobacco) , Advertising (General)

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From the Paper:

" The purpose of this research is to analyze the ?Smoky Cigarette Company" case. The case concerns a decision, which must be made by the president of the firm. A citizen group has demanded that the company cease advertising, as an act of corporate social responsibility. The position taken in this analysis is that the company should not cease advertising.

A strong interest in the concept of a social responsibility for business began developing in the early-1960s. At that time, Milton Friedman observed (...)"

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