Challenges within International Marketing Essay by The Research Group

Challenges within International Marketing
This paper discusses the challenges that are faced by international marketing managers and the need for cultural sensitivity.
# 73984 | 1,356 words | 5 sources | MLA | 2004 | US
Published on Dec 01, 2004 in Business (Marketing) , Business (General)


$19.95 Buy and instantly download this paper now

Description:

This paper examines the challenges that are faced by international marketing managers and the need for cultural sensitivity. The paper explains about targeting specific markets, a marketing mix and globalization.

From the Paper:

"International Marketing Challenges. The international marketing function will face a number of new and dynamic challenges in the 21st century One of the defining qualities of a 21st century international marketing manager is that he or she must be sensitive to cultural differences in each market the company they represents sells into in order to be successful. An effective marketing manager will understand different tastes and lifestyles as well as different cultural norms and will incorporate all of this information into the marketing program."

Cite this Essay:

APA Format

Challenges within International Marketing (2004, December 01) Retrieved February 20, 2020, from https://www.academon.com/essay/challenges-within-international-marketing-73984/

MLA Format

"Challenges within International Marketing" 01 December 2004. Web. 20 February. 2020. <https://www.academon.com/essay/challenges-within-international-marketing-73984/>

Comments