Carlsberg Beer Essay by The Research Group

Carlsberg Beer
This paper is a study of a proposal by Carlsberg Beer to introduce a product as the official sponsor of the 2006 world cup.
# 73998 | 2,025 words | 5 sources | MLA | 2004 | US
Published on Dec 01, 2004 in Business (Marketing)


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Description:

This paper is a study of a proposal by Carlsberg Beer to introduce a product as the official sponsor of the 2006 world cup. The paper focuses on the challenges, traps and pitfalls of multinational marketing campaigns.

From the Paper:

"Golden Goal Beer. Background. Carlsberg-Tetley Alloa Limited has purchased one of the World Cup exclusive sponsorships. The sponsorship will allow them to advertise and promote their beer products as the Official Beer of the World Cup. (Carlsberg-Tetley Alloa Limited) Carlsberg is planning to introduce a new beer that will be brewed specially for the tournament. Carlsberg will be marketing the new beer throughout the world."

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APA Format

Carlsberg Beer (2004, December 01) Retrieved January 21, 2020, from https://www.academon.com/essay/carlsberg-beer-73998/

MLA Format

"Carlsberg Beer" 01 December 2004. Web. 21 January. 2020. <https://www.academon.com/essay/carlsberg-beer-73998/>

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