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This paper is a study of a proposal by Carlsberg Beer to introduce a product as the official sponsor of the 2006 world cup. The paper focuses on the challenges, traps and pitfalls of multinational marketing campaigns.
From the Paper:"Golden Goal Beer. Background. Carlsberg-Tetley Alloa Limited has purchased one of the World Cup exclusive sponsorships. The sponsorship will allow them to advertise and promote their beer products as the Official Beer of the World Cup. (Carlsberg-Tetley Alloa Limited) Carlsberg is planning to introduce a new beer that will be brewed specially for the tournament. Carlsberg will be marketing the new beer throughout the world."
Cite this Essay:
Carlsberg Beer (2004, December 01) Retrieved August 12, 2020, from https://www.academon.com/essay/carlsberg-beer-73998/
"Carlsberg Beer" 01 December 2004. Web. 12 August. 2020. <https://www.academon.com/essay/carlsberg-beer-73998/>