Cadillac and the Luxury Car Market Essay by The Research Group

Cadillac and the Luxury Car Market
A look at the competition, an overview of auto industry, leasing, market shares, regulation and marketing. With charts.
# 21431 | 1,800 words | 9 sources | 1994 | US
Published on Feb 27, 2003 in Business (Companies) , Business (Industries)


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From the Paper:

"GM's Cadillac and the Luxury Market


Introduction
This research provides selected information about General Motor's Cadillac line of automobiles, the luxury automobile market in the United States, and selected additional information related to the automobile industry in this country. This additional information includes automobile leasing, automobile rentals, automobile manufacturer market shares, division market shares within General Motors, Ford Motor Company light vehicle sales, Japanese automobile production in the United States, government regulation of the automobile industry in the United States, and Cadillac Division promotional strategies. "

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