Advertising Campaigns Essay by Calwriter

Advertising Campaigns
This paper examines the advertising campaigns of sportswear giant, Nike; small microbrewer, Stone Brewing; and Internet-based
# 57038 | 1,125 words | 5 sources | MLA | 2004 | US
Published on Mar 20, 2005 in Business (Companies) , Business (Marketing) , Advertising (General)

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This paper explains that effective advertising campaigns are essential to a company's financial success; a good ad campaign can be a key to a company's success. The author points out that Nike uses a slick mass market advertising strategy; whereas, the microbrewery targets its consumers and potential buyers through trade magazines. The paper relates that the advertising campaign of Internet-based is like Nike's in its broad, ambitious scope, but lacks all the artistry of either Nike or Stone Brewing. places small ads on a multitude of websites, enticing web surfers to view items related to whatever it is they are searching for on the Internet.

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