Advertising and Women Essay by Master Researcher

Advertising and Women
A look at the exploitation of women in advertising.
# 34060 | 1,650 words | 7 sources | 2002 | US
Published on Sep 18, 2003 in Advertising (Gender Issues)

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This essay examines how advertising exploits women for the sake of selling products. There are certain stereotypical portrayals of women in advertisements. These are designed to sell products as well as to send certain values to the culture. In many respects, this is about how capitalism, which is the buffer to the advertising industry, needs to define and control the desires of its consumers.

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