Advertising and the Social Construction of Beauty
Examines the advertising industry's use of beautiful women to sell products and the way in which ads are designed to sell, not only products, but values to society.
# 32337 | 1,150 words | 4 sources | 2002 |
Published on Oct 01, 2003 in Business (Marketing) , Advertising (Gender Issues) , Women Studies (General) , Gender and Sexuality (General) , Women Studies (Women and Society)
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This paper discusses advertising and beauty. Without doubt, advertising in our society today is very much connected to the social construction of beauty. This is clear when we observe how women are exploited for the sake of selling products. There are certain stereotypical portrayals of women in advertisements that make the sexism and social construction of beauty in our society transparently clear. These ads are designed to sell products -- as well as to send certain values to the culture.
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Advertising and the Social Construction of Beauty (2003, October 01) Retrieved August 23, 2019, from https://www.academon.com/essay/advertising-and-the-social-construction-of-beauty-32337/
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