Garudafood Food Products in China Dissertation or Thesis by hicaliber

Garudafood Food Products in China
This paper is a complete dissertation exploring the potential sale in China of Gurudafood, Indonesian snack food products.
# 93937 | 25,815 words | 30 sources | APA | 2006 | US
Published on Apr 15, 2007 in Business (Companies) , Business (International) , Business (Marketing) , Research Designs (General)

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This paper explores the research question: What strategies are needed to assure Garudafood can launch a profitable product into the Chinese marketplace? The author reports that the research design method for this study is in the form of a case study of Garudafood, utilizing a structured interview with the Garudafood marketing manager and a survey of the company's target market. The paper relates that the research concludes that the best channel for the Garudafood products from Indonesia is the indirect channel: importer to retailer to end-consumer. The paper includes pictures, tables, diagrams and surveys.

Table of Contents:
Background - Snacks Industry in China
Overview of the Problem
Research Question
Research Objectives
Benefits of the Study
Scope of the Study
Definitions of Terms to be Used in the Study
Problem Context
Industry/Organizational Perspective/Implications
Overview of Garudafood and its Products
Economic Conditions in China
Advantages and Disadvantages of Investing in China
Provide Tools to Invest in China
Food and Snacks Industries Background
Pros and Cons of Investing in China
Legal Issues or Aspects
Target Audience
Industry Analysis: SWOT Analysis
Marketing Methods
Advertising and Promotion
Snack Characteristics
Review Of Literature
Research Design/Methods
Research Design
The Degree of Research Question Crystallization: Formal Study
Method of Data Collection: Secondary Data
Research Effects of Variables: Ex Post Facto
Purpose of the Study: Descriptive
Time Dimension: Cross-Sectional
Topical Scope: Case Study
Research Environment: Field Setting
Data Collection Methods
Limitations Of Research
Data Analysis And Presentation
Data Presentation
Answers to the Survey Questions
Business Environment in China and Market Opportunities
Benefits and Costs of Investing in China
Summary of the Surveys And Evaluation of the Overall Outcome
Data Analysis
Outcome from the Surveys
Revenue Projections
Break-Even Analysis
Balance Sheet
Balance Sheet
Summary, Conclusions & Recommendations
The Four Ps
Place (Distribution)
Product Positioning
Financial Analysis
Competitive Analysis
Marketing Plan
Implementation Plan/Action Plan
Appendix: Target Market Survey, Supermarket Manager Survey, Garudafood Marketing Manager Interview

Sample of Sources Used:

  • Allenby, G. M., and P. J. Lenk. Challenging the Conventional Wisdom about Brand Loyalty, Price Sensitivity, and Merchandising Effects. Ohio State University, Working Paper, 1993.
  • Bass, Frank M. The Future of Research in Marketing: Marketing Science. Journal of Marketing Research 30, 1 (1993): 1-6.
  • Buttler, J. K. 1999. Trust Expectations, Information Sharing, Climate of Trust, and Negotiation Effectiveness and Efficiency. Group and Organization Management 24, 2 (June): 217-238.
  • Cateora, P.R., & Graham, J.L., (2002) International Marketing 11th Ed. Mc Graw-Hill
  • Coughlan et al. 2001. Predicting affective responses to unexpected outcomes. Organizational Behavior and Human Decision Processes, 85(2), 211-225.

Cite this Dissertation or Thesis:

APA Format

Garudafood Food Products in China (2007, April 15) Retrieved December 11, 2019, from

MLA Format

"Garudafood Food Products in China" 15 April 2007. Web. 11 December. 2019. <>