Demand-Driven Supply Networks (DDSN) Dissertation or Thesis by Champ

Demand-Driven Supply Networks (DDSN)
This paper is a complete research project including an extensive literature review that analyzes demand-driven supply networks (DDSN) in an increasingly globalized marketplace.
# 98537 | 37,730 words | 49 sources | APA | 2007 | US

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This paper explains that demand-driven supply network (DDSN) is an IT strategy that uses a system of technologies and processes to sense demand and react to it in real time, across a network of linked customers, suppliers and employees. The author uses both a case analysis methodology and quantitative surveys. The paper states that the hypothesis of the study is that, because physical supply chains in a global economy operate at the speed of ocean-going ships, U.S. manufacturers should re-engineer their supply networks to remove bottlenecks from the system and match the speed of innovation that operates in a flat world by adopting appropriate demand-drive supply networking techniques. The paper includes many charts, figures and tables and the survey questionnaires.

Table of Contents:
Statement of the Problem
Overview of the Study
Literature Review
Background and Overview
The Flat-Round Dichotomy
Supply Chain Tactics for a Round World
Different Approaches Used to Deliver Round-World Returns
Level One: Business Process Improvement
Level Two: Business Process Redesign
Demand-Driven Supply Networks
Four-Stage Maturity Model Helps to Plot Long-Term Track
DDSN Implementation
Sensing and Consolidating Demand
DDSN Methods
Alignment is Key
Existing Supply Chain Initiatives and Techniques that Contribute/Mirror Demand-Driven Supply Network Approaches
Efficient Consumer Response (ECR)
Time-Based Competition (TBC)
Product Development
Strategic Importance
Product Life-Cycle Times are Getting Shorter
Product Development Considerations
Cross-Functional Teams
Strategies for Cross-Functional Team Management
Concurrent Engineering
Japanese Paradox
Supply Network Strategy
Just in Time (JIT), Just in Time II (JIT II) and Vendor Managed Inventory (VMI)
Case Vignette - Pure Vendor Managed Inventory in Action.
Agility in the Supply System, Agile Manufacturing, Strategically Flexible Production or Proximity Manufacturing
Case Vignette - Agile Manufacturing
Virtual Operations Strategy
Strategic Outsourcing
Case Vignette - Strategic Outsourcing
World-Class Manufacturing (WCM)
Lean Production and Lean Thinking
Strategic Postponement
Case Vignette - Strategic Postponement.
Logistics Strategy
Strategic Purchasing or Sourcing, Strategic Procurement, Network Sourcing, Materials Management
Case Vignette - Strategic Purchasing and Sourcing
LL Bean Replenishment Schedule
Collaborative Planning, Forecasting and Replenishment (CPFR)
Case Vignette - CPFR at Levi Strauss
Data Analysis
Part I: Case Studies
Case Example No. 1: Rexam
Supply Chain Strategies
Case Example No 2. Dell Computer Corp
Dell Geographic Business Segments
Action Strategy
Supply Chain Control
Strategy Applications
Case Study No. 3: Wrangler Jeans
Action Strategy
Selecting Distributors
Most Common Selection Criteria for Developing a Strategic Relationship
Evaluating Distributors
Case Example. Owens & Minor Inc.
Action Strategy
Innovations in Supply-Chain Strategies
Case Examples. United Technologies Corp.
McAfee's Strategy
Action Steps
Defining a Global Perspective
Product Design
Online Survey Results
Survey No. 1. Survey of Distributors
Section One: Distributor Overview
Number of Employees
Annual sales revenues (MM$)
Supply Chain Management Techniques Used in Past
Supply Chain Management Techniques Now Using
Most Valuable Initiative in Streamlining Supply Chain
Key to Likert-Scaled Questions
Familiar with Demand-Driven Supply Network Techniques
Company Currently Uses Demand-Driven Supply Network Techniques
Section Three: Open-Ended Comments.
Survey No. 2. Survey of Manufacturers
Section One: Manufacturer Overview
Number of Employees
Annual sales revenues (MM$)
Past Initiative
Current Initiative
Most Valuable Initiative
Familiarity with Demand-Driven Supply Network Techniques
Company Currently Uses Demand-Driven Supply Network Techniques
Section Three: Open-Ended Comments.
Explore Technologies That Deliver Demand

From the Paper:

"Therefore, one of the most important elements in CPFR is the forging of proactive links between partners or allies at different stages of the supply pipeline. These need to be both strategic and tactical and require proper management as one of the resources of the organization. An excellent example of this in action is to be found in the approach that Levi Strauss and Company take with its main suppliers and customers. According to Lowson, since the mid-1980s, the firm has constantly been trying to establish closer working links in the supply in a coordinated pipeline with the aid of its 'Levilink'..."

Sample of Sources Used:

  • Allison, K. (2006, June 29). Dell reorganizes struggling Americas unit. [Online]. Available: fto062920060051584610 &page=2.
  • Anton, P. S., Schneider, J., & Silberglitt, R. (2001). The global technology revolution: Bio/nano/materials trends and their synergies with information technology by 2015. Santa Monica, CA: Rand.
  • Argaez, E. D. (2006). Demand driven supply networks DDSN. [Online]. Available: http://
  • Campbell, M. (2006). Grown-up thinking: Building an efficient supply chain with DDSN requires a different perspective. Demand Solutions. [Online]. Available: http://www.
  • Carter, P.L, Melnyk, S. A., & Handfield, R. B. (1995, First Quarter). Identifying the basic process strategies for time-based competition. Production and Inventory Management Journal, 65-70.

Cite this Dissertation or Thesis:

APA Format

Demand-Driven Supply Networks (DDSN) (2007, October 03) Retrieved September 20, 2020, from

MLA Format

"Demand-Driven Supply Networks (DDSN)" 03 October 2007. Web. 20 September. 2020. <>