Values Leadership At Proctor & Gamble Descriptive Essay by Top Papers

Values Leadership At Proctor & Gamble
A look at the key values in Proctor & Gamble's corporate environment.
# 143267 | 750 words | 3 sources | APA | 2009 | US
Published on Dec 01, 2009 in Business (Companies)

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This paper outlines the five core values stressed throughout the entirety of the P&G corporate environment. These include integrity, leadership, ownership, trust building and a desire to win. According to the paper, these values go into both brand management and new product development so that P&G are assured that the markets they enter are ones where they hold onto significant brand equity.

From the Paper:

"This paper shall discuss the values that underlie business practices at Proctor & Gamble. Moreover, it explains how the values work in congress with the defined goals of the organization in order to achieve market leadership within any and every product market the company enters. Values Leadership at Proctor & Gamble The trademarked motto of Proctor & Gamble emphasizes the almighty importance of their customer base, "Touching lives, improving life." As a predominantly consumer products oriented multi-national, P&G realize the need to not only supply people with superior products, but also create a..."

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APA Format

Values Leadership At Proctor & Gamble (2009, December 01) Retrieved March 21, 2023, from

MLA Format

"Values Leadership At Proctor & Gamble" 01 December 2009. Web. 21 March. 2023. <>