Radio Program Director Duties and Responsibilities Descriptive Essay by Nicky

Radio Program Director Duties and Responsibilities
This paper describes the duties and responsibilities of a radio program director.
# 148189 | 986 words | 4 sources | APA | 2011 | US
Published on Sep 22, 2011 in Communication (Mass Media)

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In the opening of this essay, the writer says the principal responsibility of a broadcast radio program director is to maximize profitability. Using this idea, the writer proposes the general duties and responsibilities required of a radio director. The final section is a description of the education and qualifications for that position.

General Description of Vocational Responsibilities and Duties
Operational Responsibilities
Education and Qualifications

From the Paper:

"One of the crucial decisions the program director is required to make is the overall format of radio programming in terms of focusing on music (and if so, on what kind or kinds), talk radio (and again, what kind or kinds) based on an accurate understanding of the corresponding needs of advertisers and the listening public within the station's primary market (Paro, 2009). The program director must be able to coordinate the sales pitches and marketing strategy of the advertising sales department with the character, sentiments, political orientation, cultural focus, and the prevailing social circumstances in the marketplace. In that regard, a fully integrated conceptual approach to client negotiations is much more likely to be effective than isolated unit functions in which there is little connection between the program content and the specific marketing concept (Hall & Hall, 2000)."

Sample of Sources Used:

  • Hall, C., Hall, B. (2000). This Business of Radio Programming. New York: St. Martin's Press.
  • Paro, B. (2009). "What is a Radio Program Director" Music X-Press Magazine Retrieved April 14, 2009 from:
  • Stern, H. (1993). Private Parts. New York: Simon & Schuster.
  • Stern, H. (1995). Miss America. New York: Regan Books.

Cite this Descriptive Essay:

APA Format

Radio Program Director Duties and Responsibilities (2011, September 22) Retrieved October 24, 2020, from

MLA Format

"Radio Program Director Duties and Responsibilities" 22 September 2011. Web. 24 October. 2020. <>