McDonald's in Eastern Europe
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This paper examines the history of McDonald's strategic expansion into Eastern Europe. The writer notes that this actually began prior to the fall of the Iron Curtain. The paper explains how McDonald's has had to consider various cultural differences that affect how consumers view food, what they will and will not buy, and other issues necessary to conducting business in the former Iron Curtain countries.
From the Paper:"McDonald's chain of fast-food restaurants is the largest fast-food operation in the U.S., and the company has been expanding into other territories for many years. With the fall of the Soviet Union, new possibilities for expansion opened up in the Eastern bloc, territory long closed to Western business and now targeted by companies like McDonald's."
Cite this Descriptive Essay:
McDonald's in Eastern Europe (2007, December 01) Retrieved December 10, 2019, from https://www.academon.com/descriptive-essay/mcdonald-in-eastern-europe-133339/
"McDonald's in Eastern Europe" 01 December 2007. Web. 10 December. 2019. <https://www.academon.com/descriptive-essay/mcdonald-in-eastern-europe-133339/>