Gartner's Hype Cycle Descriptive Essay by Taylor May

Gartner's Hype Cycle
An overview of the five phases of Gartner's 2008 hype cycle.
# 113920 | 928 words | 6 sources | APA | 2008 | US
Published on May 19, 2009 in Business (Management) , Computer and Technology (General)

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This paper discusses how in 1995, Gartner analyst Jackie Fenn created the Gartner Hype Cycle to explain the cycle of hope and disappointment that is common with technology innovations. Specifically, the paper provides a view of Gartner's Hype Cycle and cdiscusses each of the five phases in the cycle.

Predicting the Dot-Com Bubble
The Hype Cycle: Technology Trigger
The Hype Cycle: Peak of Inflated Expectations
The Hype Cycle: Trough of Disillusionment
The Hype Cycle: Slope of Enlightenment
The Hype Cycle: Plateau of Productivity
The 2008 Hype Cycle

From the Paper:

"In 1999, in the midst of the e-business craze, Gartner analyst Alexander Drobik used the Hype Cycle to look at the Internet and the "new economy" from a different angle (Fenn & Raskino, 2008). He refused to believe that the rules that govern business in the brick-and-mortar world could be ignored in a world where "loss-making companies [could be] valued more than profitable companies" (Fenn & Raskino, 2008). Fenn and Raskino (2008) explain, "When he applied the hype cycle tool, he quickly convinced himself that the Internet and all things "e" weren't heading onward and upward forever; rather, the market was about to crash and crash spectacularly." Drobik released his report in November of 1999 with the following opening: "E-business is set to fall into a period of disillusionment by 2001, before successful organizations move through the 'hype cycle' and emerge fully transformed so that they can be referred to as just plain 'businesses' again" (Fenn & Raskino, 2008). "

Sample of Sources Used:

  • Fenn, J., & Raskino, M. (2008). Mastering the hype cycle. Harvard Business Press. Excerpt retrieved October 25, 2008, from
  • Gartner (2008). Research methodologies. Retrieved October 29, 2008, from
  • Ho, Vannessa. (2008, August 18). Gartner highlights 27 emerging technologies. Retrieved November 1, 2008, from /story.cfm?item=2376 hype cycle. (n.d.). Webster's New Millennium(TM) Dictionary of English, Preview Edition (v 0.9.7). Retrieved November 01, 2008, from website: cycle
  • Pearlman, Ellen (2008). How to cut through the tech hype. Retrieved November 1, 2008, from
  • Philipson, Graeme. (2003, April 8). In the hype cycle, failure always precedes success. Retrieved November 1, 2008, from

Cite this Descriptive Essay:

APA Format

Gartner's Hype Cycle (2009, May 19) Retrieved May 07, 2021, from

MLA Format

"Gartner's Hype Cycle" 19 May 2009. Web. 07 May. 2021. <>